Legal

1. What Personal Data We Collect

We collect two types of data:
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Data provided by you

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This includes information you submit via registrations, contact forms, subscriptions, surveys, polls or similar, for example:

• Name, address, email address, telephone number, city and country of residence
• Username, if you register for Guidance Marine Online services
• Any messages or feedback you provide
• Other information you voluntarily submit

Observed data collected automatically
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When you browse our websites, we may record data such as:

• Pages viewed, visit duration, session timing
• Referring website, device type and operating system, browser type and version
• IP address, geographical location, screen resolution, clicks, scrolls, cursor movements

We may also employ technologies such as reCAPTCHA on certain forms; use of this feature is subject to the provider’s own privacy policy and terms.

2. Sources of Personal Data

We collect personal data either directly from you, such as during registrations or inquiries or automatically via online tools like cookies and similar tracking technologies.

3. How We Store Your Data

Guidance Marine stores different data types in separate systems, personal profiles in one database, and anonymised behavioural data in another. Observed data is linked to randomly generated identifiers, so individuals cannot be identified. We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law.

4. Children’s Privacy

We do not offer services specifically for children, and we do not knowingly collect personal data from minors. If we become aware that we have collected such information, we will take prompt steps to delete it. For concerns about children’s data, please contact us.

5. Sharing and Transferring Your Data

We may share your personal data with entities within the Guidance Marine group, and engage trusted suppliers, consultants or service providers to support our operations. We may also disclose data:

• To authorities when required by law
• To anonymised third parties for research or analysis
• In connection with mergers, acquisitions or business transfers
• As described in service-specific privacy notices, such as for marketing or surveys

If your data is transferred outside the UK or the European Economic Area, we will ensure its protection through appropriate safeguards, such as Standard Contractual Clauses.

6. Your Rights

You have certain rights regarding your personal data, including:

• Accessing the data we hold about you
• Requesting correction, deletion or restriction of processing
• Objecting to processing based on our legitimate interests
• Requesting portability of your data when processing is consent-based or contract-based
• Withdrawing consent (where applicable)
• Opting out of direct marketing
• Lodging a complaint with the relevant data protection authority

To exercise any of these rights, please contact us using the details below.

7. Privacy Notices by Data Subject Category

Additional privacy notices may apply depending on your relationship with us: for example, if you are a job applicant, supplier, business partner or customer. Please refer to the relevant notice for more details.

8. Changes to This Privacy Notice

We may update this Privacy Notice to reflect changes in law, technology or our business operations. The latest version will always be available on our website.

9. Contact Us

If you have any questions regarding this Privacy Notice or your personal data, please contact:

Guidance Marine
Email: customerservices@guidancemarine.com
Address: Guidance Marine, 5 Tiber Way, Meridian Business Park, Leicester, LE19 1QP

1. Understanding Cookies

Cookies record details such as which pages you visit, how often, and whether you are a returning visitor. They do not access, read, or modify any other data on your device.

2. System Cookies

Our website uses a content management system that relies on system cookies. In addition, we may store a globally unique identifier (GUID) to support personalisation, lead scoring, contact profiling, and statistical analysis.

3. Marketing Automation

We use a marketing automation platform (such as Salesforce or equivalent) that employs both first-party and third-party cookies. These track usage data and, if you voluntarily provide personal details (e.g., via a contact form), link that information to your cookie ID. This enables us to personalise your experience and communications.

4. Web Analytics and Reporting

We use tools such as Google Analytics and Hotjar to gather anonymous data on website usage. This helps us understand traffic patterns and user behaviour to enhance our content and services.

5. Other Third-Party Cookies

Our site may include links or embedded content (for example, from social media platforms like LinkedIn, YouTube, or X). These external services may set their own cookies and are governed by their respective privacy policies.

6. Disabling or Blocking Cookies

You can decline to accept cookies either via the initial consent banner or by adjusting your browser settings. Please note that disabling essential cookies may limit access to certain features or services. If you have already consented to cookies, you can withdraw that consent by clearing your browser data.

7. Your Options at a Glance

Action: Accept cookies

Result: Full access with enhanced site functionality and customised experience

Action: Decline or block non-essential cookies

Result: Basic access; some features may be unavailable

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Action: Withdraw consent or clear cookies

Result: Resets preferences; may affect site behaviour

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8. Updates to This Policy

We may update this Cookie Policy as our use of technology or regulations evolve. The latest version will always be published here with an updated effective date.

9. Contact Us

For any questions about our use of cookies or to learn more about how we handle your data, please contact:

Guidance Marine
Email: customerservices@guidancemarine.com
Address: Guidance Marine, 5 Tiber Way, Meridian Business Park, Leicester, LE19 1QP